Logspend

Logspend is an AI-powered platform that analyzes sales calls to uncover genuine customer advocacy moments and translate them into concrete sales assets. Its primary purpose is to automatically transform real customer language—wins, outcomes, and objections handled—into case studies, proof points, and stories that help sales teams close more deals. By mining existing call recordings, Logspend turns everyday conversations into structured, reusable evidence of value.

The tool ingests call transcripts from your existing call recording or CRM systems and uses natural language processing to identify segments where customers describe results, satisfaction, or meaningful use cases. It then categorizes these moments by product, persona, industry, and value driver, making them easily searchable and reusable across the go-to-market organization. Logspend can generate draft case studies, narrative summaries, and objection-handling snippets directly from these moments, preserving the customer’s own words while organizing them into clear, shareable assets. Teams gain a centralized repository of verified proof points tied back to specific calls and customers, improving both accuracy and credibility.