Leadzai

Leadzai is an AI-driven advertising platform designed to plan, launch, and optimize performance campaigns across Google, Meta, and Microsoft from a single interface. The tool uses machine learning to automate core tasks such as audience targeting, bid management, budget allocation, and creative testing, reducing the need for manual campaign setup and ongoing adjustments. Users can define business goals, target locations, and budget, and Leadzai automatically generates and manages campaigns tailored to those objectives.

Key capabilities include centralized campaign creation, cross-channel performance tracking, and continuous optimization based on real-time data. Leadzai’s algorithms analyze which channels, keywords, audiences, and creatives are driving conversions and shift spend accordingly to improve return on ad spend. Expert oversight is integrated into the service, with specialists reviewing campaign structure, ad copy, and targeting to complement the AI’s decisions.