Layers

Layers is an AI-powered marketing copilot designed specifically for technical teams and product-focused founders. It connects directly to your codebase and product to understand what you are building, then translates that insight into clear, accurate, and targeted marketing output. The primary purpose of Layers is to act as a “technical CMO,” allowing engineers and small teams to ship effective marketing without hiring a full marketing department.

The platform analyzes your code, product structure, and release activity to generate messaging that reflects real functionality and differentiators. It researches market trends, competitor positioning, and audience language to inform content strategy and campaign angles. Layers can produce a range of assets, including product pages, blog posts, ad copy, social content, UGC briefs, and app store optimization (ASO) materials. It also helps maintain consistency across channels, ensuring that technical accuracy and brand voice stay aligned as the product evolves.