Kit

Kit (formerly ConvertKit) is an email marketing and newsletter platform designed specifically for creators, including writers, coaches, podcasters, and independent businesses. Its primary purpose is to help users grow and manage their audience, send targeted email campaigns, and build sustainable revenue streams through digital products and subscriptions. The platform focuses on making advanced email marketing workflows accessible without requiring technical expertise.

Key features include visual automation builders for creating subscriber journeys, such as welcome sequences, product launches, and evergreen funnels. Users can segment their audience based on tags, interests, and behaviors, enabling highly targeted broadcasts and automated emails. Kit offers customizable landing pages, signup forms, and link-in-bio pages to capture subscribers from social media and other channels. It also supports selling digital products, paid newsletters, and subscriptions directly through the platform, with integrated checkout and simple product management.