Keeping

Keeping is a shared inbox solution built directly into Gmail, designed to help teams manage customer support, operations, and internal requests without leaving their existing email workflow. It transforms a regular Gmail account into a collaborative help desk, allowing teams to track, assign, and resolve incoming messages more efficiently. The primary purpose of Keeping is to centralize communication, reduce email overload, and eliminate the need for shared logins or external ticketing systems.

Key features include shared mailboxes that multiple team members can access, along with assignment tools to clearly designate ownership of each conversation. Keeping adds status tracking (open, pending, closed), internal notes for private collaboration, and collision detection to prevent multiple agents from replying to the same email. It offers reporting and analytics to monitor response times, volume, and performance, as well as automation rules to route, tag, and prioritize messages. Because it works entirely inside Gmail, teams can adopt it quickly without changing their existing tools or workflows.