Influ2 is a B2B advertising platform that targets and measures ads at the individual decision-maker level to support account-based marketing and sales efforts.
Influ2 is a person-based advertising platform designed to help B2B companies reach and engage specific decision-makers across the entire buying journey. Instead of targeting broad accounts or segments, Influ2 enables marketers to deliver ads directly to named individuals within target organizations. Its primary purpose is to align advertising with sales priorities, improve pipeline quality, and make ad impact measurable at the contact level.
The platform connects with CRM and marketing automation systems to build audiences from real contact and account data, ensuring campaigns stay synchronized with opportunity stages and sales activity. Influ2 uses deterministic targeting to show ads only to selected buyers and then tracks engagement at the person level, including impressions, clicks, and website visits tied to individual profiles. It provides behavioral scoring and intent signals, allowing teams to identify “hand-raisers” and prioritize outreach based on actual engagement. Detailed reporting links ad exposure to pipeline and revenue outcomes, helping marketing and sales understand which messages and channels influence deals.
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