Hockeystack

Hockeystack is a customer and revenue analytics platform designed to give B2B SaaS teams a complete, end-to-end view of the customer journey. It consolidates product usage data, marketing touchpoints, CRM records, and revenue outcomes into a single, unified dataset. The primary purpose of Hockeystack is to help go-to-market, product, and revenue teams understand which activities actually drive pipeline, expansion, and retention, without requiring heavy engineering support or complex data infrastructure.

Hockeystack automatically tracks user behavior across web, product, and key integrations, then maps accounts, contacts, and events into clear account-based journeys. It offers cohort analysis, funnel and path reports, feature adoption tracking, and revenue attribution that connects campaigns and product actions to ARR, conversions, and churn. Teams can build custom dashboards, segment users by firmographics or behavior, and define goals such as trial-to-paid conversion, onboarding completion, or expansion triggers. The platform is designed to be self-serve, enabling non-technical users to answer detailed product and revenue questions without SQL or manual data stitching.