Datumo

Datumo is an AI-powered data quality platform designed to continuously clean, update, and enrich CRM and customer databases. Its primary purpose is to ensure that sales, marketing, and customer success teams always work with accurate, complete, and up-to-date customer information. By automating routine data maintenance, Datumo reduces manual effort and minimizes the risk of decisions based on outdated or incomplete records.

Datumo connects to your existing CRM and customer data sources to detect duplicates, inconsistent records, and missing fields, then applies automated rules and AI models to standardize and correct them. It enriches customer profiles with additional firmographic and contact details from trusted external data providers, helping teams gain a more complete view of each account or contact. The platform supports automated, scheduled refreshes so that changes in company information, roles, or contact data are reflected without manual intervention. Detailed logs and reporting features provide transparency into what was updated, when, and why, supporting compliance and audit requirements.