Hector

Hector is an advertising optimization platform built specifically for Amazon sellers and agencies who need deeper control over their media investments. It centralizes campaign creation, performance analysis, and reporting so teams can systematically improve return on ad spend and scale profitable growth. By connecting disparate Amazon data sources, Hector provides a unified environment to understand what is driving performance at the account, campaign, and ASIN levels.

Key capabilities include bulk auto campaign creation, allowing users to generate and structure large numbers of Sponsored Ads campaigns efficiently while applying consistent naming, targeting, and bidding logic. Hector integrates AMC (Amazon Marketing Cloud) insights and audiences, enabling more advanced attribution analysis and precise audience targeting. A self-serve DSP interface lets users manage programmatic campaigns without relying on external managed-service teams. Rule-based automation supports bid adjustments, keyword management, and budget changes based on performance thresholds. Granular dayparting, combined with a schedule performance dashboard, helps refine when ads run to match customer behavior. A unified dashboard consolidates multiple Amazon reports, and Hector’s search functionality allows fast filtering and investigation across campaigns, keywords, and ASINs.