Aura

Aura is an AI-powered repricing platform designed for professional Walmart and Amazon sellers who need to maintain competitive pricing while protecting margins. It automates price adjustments in real time, helping sellers win and retain the Buy Box without constant manual intervention. The primary purpose of Aura is to optimize pricing performance at scale, informed by real marketplace data and seller-defined strategies.

Key capabilities include advanced, rule-based and algorithmic repricing that considers competitor prices, seller metrics, and marketplace conditions to determine optimal price points. Aura supports both Amazon and Walmart marketplaces from a single interface, enabling centralized control for multi-channel sellers. It offers detailed analytics and reporting so users can track Buy Box share, sales velocity, and profitability impacts of their pricing strategies. Additional features typically include minimum/maximum price safeguards, MAP compliance tools, and customizable repricing strategies tailored to different product types or competition levels.