Heap is a digital analytics platform that automatically captures user interactions across websites and products to provide behavioral data, user journey analysis, and conversion insights.
Heap is a digital analytics platform that automatically captures every user interaction across your website and product, without requiring manual event tracking. It records clicks, taps, page views, form submissions, field changes, and custom events by default, then organizes them into a structured dataset that can be queried retroactively. This automatic data capture allows teams to answer new questions about user behavior without needing new instrumentation or developer involvement.
Key capabilities include user journey analysis, funnel and conversion tracking, cohort analysis, and retention reporting. Heap’s session replays and heatmaps provide qualitative context for quantitative metrics, helping teams understand not just what users do, but why they behave that way. Advanced segmentation and filtering enable analysis by user attributes, behavior, traffic source, device, or feature usage.
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