Kochava

Kochava is an omnichannel attribution and analytics platform designed to help marketers measure, optimize, and protect their advertising investments across mobile, web, connected TV, and other digital environments. Its primary purpose is to provide privacy-centric outcomes measurement, enabling organizations to understand which campaigns, channels, and partners drive real business results and ROI. By consolidating data from multiple sources, Kochava gives a unified view of user engagement, conversions, and lifetime value across the customer journey.

Kochava offers granular attribution across paid and owned media, including support for SKAdNetwork and other privacy frameworks, allowing accurate performance measurement even in restricted data environments. The platform includes advanced fraud prevention tools to detect and block invalid traffic, click flooding, and other forms of ad fraud in real time. Robust analytics and cohort reporting help teams analyze user behavior, retention, and revenue, while configurable dashboards and alerts surface key performance metrics. Kochava also supports audience segmentation and activation, enabling marketers to build, manage, and sync high-value audiences with media partners for more precise targeting.