Dreamdata

Dreamdata is a B2B activation and attribution platform designed to give revenue teams a complete, account-based view of the customer journey. It consolidates data from CRM, marketing automation, website analytics, ads, and product usage into a single, unified journey map. This enables organizations to understand which activities actually drive pipeline, conversions, and revenue across long, complex B2B sales cycles.

Dreamdata’s core capabilities include multi-touch attribution, account-based analytics, and audience activation. The platform connects anonymous and known touchpoints across channels to specific accounts, revealing which campaigns, keywords, and content influence deals. Users can build precise audiences based on behavioral and firmographic signals, then sync these segments to ad platforms and marketing tools for targeted activation. AI-driven insights help identify high-intent accounts, optimize spend, and surface the channels and tactics with the strongest impact on revenue.