Cometly is a marketing attribution platform that tracks ad performance across channels, connects conversions to specific campaigns, and provides real-time data to measure and optimize advertising ROI.
Cometly is a marketing attribution and ad tracking platform designed to give advertisers accurate, real-time visibility into campaign performance. It consolidates data from major ad networks and your backend systems to show which campaigns, ad sets, and creatives are actually driving revenue, not just clicks or leads. The primary purpose of Cometly is to replace unreliable pixel tracking and broken platform-reported metrics with precise, server-side attribution that marketers can trust for budget and optimization decisions.
Cometly offers features such as server-side tracking, cookieless attribution, and first-party data collection to maintain accuracy despite privacy changes and tracking limitations. It integrates with platforms like Facebook, Instagram, TikTok, Google, and other major ad networks, as well as eCommerce and CRM systems, to attribute purchases, subscriptions, and other conversions back to the correct ad. The platform provides clear dashboards, cohort reports, and breakdowns by campaign, ad set, and creative, enabling granular optimization and scalable testing. Automated reporting and alerts help teams quickly identify winning ads, cut wasted spend, and improve overall return on ad spend (ROAS).
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