Braze

Braze is a customer engagement platform designed to help brands deliver personalized, cross-channel experiences in real time. It centralizes customer data from multiple sources and uses that data to orchestrate targeted messaging across mobile, web, email, and other digital touchpoints. The primary purpose of Braze is to enable marketing, product, and growth teams to build, automate, and optimize customer journeys that drive retention and lifetime value.

Braze offers robust segmentation and audience management, allowing users to define cohorts based on behaviors, attributes, and events. Its journey orchestration tools support complex, multi-step campaigns with branching logic, triggers, and real-time decisioning. The platform includes native support for push notifications, in-app messages, SMS, email, content cards, and webhooks, enabling consistent messaging across channels. Braze also provides advanced personalization capabilities using dynamic content, Liquid templating, and event-based triggers, as well as experimentation tools for A/B and multivariate testing.