Brandwatch

Brandwatch is a social intelligence and customer engagement platform that helps organizations monitor, analyze, and act on online conversations in real time. It aggregates data from social networks, blogs, forums, news sites, and review platforms, providing a unified view of how people talk about brands, products, competitors, and key topics. Using advanced search queries and AI-powered classification, users can track brand mentions, sentiment, trends, and emerging issues across millions of data points.

Core capabilities include customizable dashboards, automated alerts, and detailed reporting for brand health, campaign performance, and audience insights. Brandwatch’s audience analytics tools segment communities by demographics, interests, and behaviors, enabling more targeted content and media strategies. Its visual analytics features identify logos and images associated with a brand, extending monitoring beyond text-based mentions.