Adroll

AdRoll is a digital advertising platform designed to help brands and agencies plan, execute, and optimize cross-channel campaigns from a single interface. Its primary purpose is to simplify full-funnel advertising—awareness, consideration, and conversion—across web, social, and email channels while improving return on ad spend. By unifying audience data and campaign management, AdRoll enables more consistent messaging and efficient budget allocation.

Key features include retargeting and prospecting campaigns that run across major channels such as display, social media (including Facebook and Instagram), and native advertising networks. AdRoll provides audience segmentation tools, allowing users to build dynamic segments based on behavior, demographics, and engagement, and then deliver personalized ads and product recommendations. The platform includes built-in marketing automation, such as triggered emails and cross-device retargeting, to re-engage visitors who abandon carts or browse without purchasing. Robust analytics and attribution reporting help users understand performance by channel, creative, and audience segment, and optimize campaigns with data-driven insights.