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Adjust
Adjust tracks, attributes, and analyzes mobile app marketing campaigns, helping teams measure performance, detect fraud, and optimize user acquisition and in-app engagement across channels.
Adjust is a mobile analytics and attribution platform designed to help app marketers accurately measure, analyze, and optimize user acquisition and in-app performance. It provides a unified view of campaign effectiveness across ad networks, platforms, and channels, enabling data-driven decisions to drive sustainable app growth. The primary purpose of Adjust is to link marketing efforts to real business outcomes such as installs, revenue, and user retention.
Key features include advanced attribution modeling, allowing teams to track installs, re-attributions, and re-engagements with granular detail across paid and organic sources. Adjust offers cohort, funnel, and retention analytics, along with customizable dashboards and real-time reporting, so teams can evaluate user quality and lifetime value rather than just volume. Its fraud prevention suite detects and blocks common types of mobile ad fraud, such as click injection and fake installs, protecting marketing budgets. The platform also supports audience segmentation and automated campaign optimization through integrations with major ad networks and marketing tools.
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