Zebra

Zebra is an enterprise technology platform that connects physical operations with digital intelligence across warehouses, retail stores, manufacturing plants, healthcare facilities, and field operations. Its primary purpose is to help organizations track assets, people, and workflows in real time using mobile computers, barcode scanners, printers, RFID, and location technologies. By integrating hardware, software, and data services, Zebra enables more accurate, efficient, and traceable day-to-day operations.

Key capabilities include rugged mobile computers and tablets for frontline workers, high-performance barcode scanners for fast and reliable data capture, and industrial and desktop printers for labels, receipts, and wristbands. Zebra’s RFID readers and tags support item-level tracking, inventory visibility, and automated identification without line-of-sight scanning. Its software suite provides device management, workflow automation, analytics dashboards, and integration with WMS, ERP, and POS systems. Location and sensing solutions, including RTLS and Bluetooth beacons, enable real-time visibility into asset movement and worker activity.