Yotpo: Product Reviews

Yotpo: Product Reviews is a Shopify app designed to help ecommerce brands systematically collect, manage, and display customer feedback in the form of text, photo, and video reviews. Its primary purpose is to provide reliable social proof directly on product pages and across the customer journey, improving buyer confidence and supporting higher conversion rates. The tool integrates seamlessly with Shopify, allowing merchants to automate much of the review collection and publishing process without heavy technical work.

Yotpo enables merchants to send automated review request emails and SMS messages after purchase, increasing the volume and quality of collected reviews. It supports rich media reviews, including customer photos and videos, and offers customizable on-site widgets for displaying ratings, reviews, and Q&A on product and category pages. The platform includes moderation tools, filters, and keyword search to help teams manage large volumes of feedback efficiently, as well as analytics to understand review performance and customer sentiment. Yotpo also integrates with other marketing tools and channels, enabling brands to repurpose reviews in social media, ads, and email campaigns.