Voluum

Voluum is a performance marketing tracking platform designed to centralize, measure, and optimize online advertising campaigns across multiple traffic sources. It enables marketers to track clicks, conversions, and revenue in real time, providing a single source of truth for campaign performance. The primary purpose of Voluum is to help users allocate budgets more effectively, improve ROI, and automate routine optimization tasks based on data-driven insights.

Voluum offers granular tracking for paid traffic from sources such as Google, Facebook, native ads, and affiliate networks, with support for custom tracking domains and postback URLs. Its reporting engine provides detailed breakdowns by device, GEO, OS, browser, creative, and more, allowing users to identify profitable segments and underperforming placements quickly. Built-in automation rules enable automatic bid adjustments, campaign pausing, and redirect path changes based on performance thresholds. Additional capabilities include A/B testing of landing pages and offers, traffic distribution AI, bot and fraud detection, and robust API access for integrating with external tools or internal dashboards.