Userlist

Userlist is a customer messaging platform built specifically for SaaS companies, designed to manage lifecycle and marketing communication across the entire customer journey. It helps product and marketing teams onboard new users, drive feature adoption, reduce churn, and nurture marketing leads with behavior-based email campaigns. The tool consolidates user data, events, and messaging in one place so teams can run targeted, automated communication without engineering bottlenecks.

Key capabilities include event-based and segment-based automation, allowing you to trigger emails from in-app behavior, account milestones, or custom events. Userlist supports both user-level and company-level data, enabling accurate targeting for B2B SaaS with complex account structures. It offers visual automation workflows, broadcast campaigns, and one-off messages, all with advanced segmentation using traits, events, and lifecycle stages. The platform also provides detailed analytics on message performance and user activity, plus a built-in subscriber database and GDPR-compliant infrastructure.