Toma

Toma is a Voice AI platform designed specifically for automotive dealerships to handle inbound phone calls, automate routine conversations, and protect service and sales revenue. Its primary purpose is to ensure every call is answered promptly, customers receive accurate information, and key workflows such as service scheduling are completed without requiring constant staff intervention. By acting as an always-available digital agent, Toma helps dealerships reduce missed calls, improve customer satisfaction, and standardize phone interactions across the organization.

Toma’s AI agents can answer common customer questions, route calls intelligently, and book or modify service appointments directly into dealership systems based on real-time availability and rules. Dealer-specific safeguards allow configuration of business logic, such as warranty rules, pricing guidelines, scheduling constraints, and escalation paths, so the AI operates within each store’s policies. The platform supports handling high call volumes, after-hours calls, and peak-time overflow, while maintaining consistent, professional communication. Integration capabilities enable Toma to work alongside DMS, CRM, and scheduling tools, reducing manual data entry and minimizing errors.