Socialinsider

Socialinsider is a social media analytics and benchmarking platform designed to help marketers, agencies, and brands understand and improve their performance across major social networks. The tool aggregates data from platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter (X), and YouTube, providing centralized dashboards for tracking key metrics including reach, engagement, follower growth, content performance, and posting frequency. Users can run in-depth profile and page audits to identify top-performing content formats, optimal posting times, and trends in audience behavior.

A core capability of Socialinsider is competitor and industry benchmarking. Users can add competitor profiles to monitor their content strategy, engagement rates, and growth, and then compare these results against their own accounts and industry averages. The platform supports campaign-level analysis, allowing teams to evaluate the impact of specific content initiatives or paid strategies over defined time periods.