Social Content AI

Social Content AI by Semrush is an AI-powered assistant designed to streamline social media content creation, planning, and optimization. The tool helps marketers, content creators, and social media managers generate on-brand posts for platforms such as Facebook, Instagram, X (Twitter), LinkedIn, and more, based on specified topics, goals, and audience parameters. Users can input brief prompts or reuse existing content, and the tool will produce multiple post variations, captions, and copy tailored to different channels and formats.

Key capabilities include AI-generated post ideas, automatic adaptation of tone and style, and platform-specific optimization of length and structure. Social Content AI can also help repurpose blog posts, landing pages, or other marketing materials into social content, ensuring consistent messaging across campaigns. Integrated scheduling and publishing options (within the broader Semrush ecosystem) allow users to move from ideation to execution in one workflow.