Shaped

Shaped is an AI-powered recommendations and search platform that enables digital businesses to deliver personalized content, products, and experiences at scale. It ingests real-time behavioral, product, and content data from events, catalogs, and user profiles, then uses machine learning to rank and recommend items for each user. Core use cases include home feed ranking, "recommended for you" carousels, similar or related items, trending content, and personalized search results. Shaped provides configurable APIs and SDKs so product and engineering teams can integrate recommendation logic directly into apps, websites, and marketplaces without building ML infrastructure from scratch.

The platform allows teams to define business rules and multi-objective ranking—balancing relevance with goals like revenue optimization, inventory promotion, diversity, or creator fairness. Real-time updates ensure recommendations adapt quickly to new behavior and catalog changes. Shaped also supports experimentation and A/B testing, enabling teams to compare models, tune ranking strategies, and measure impact on engagement, conversion, and retention. Detailed analytics and monitoring help data and product teams understand performance and iterate safely. Shaped is designed for marketplaces, ecommerce, media, social, and SaaS products that need production-ready personalization, scalable infrastructure, and fine-grained control over how items are ranked and surfaced to users.