Semrush AI Visibility Toolkit

Semrush AI Visibility Toolkit is a suite of AI-powered tools designed to help marketers, SEOs, and content teams analyze, grow, and protect their online visibility. It combines Semrush’s search and competitive data with generative AI to streamline research, planning, content creation, and optimization. Users can generate SEO-friendly content briefs, outlines, and drafts based on real search intent and keyword data, then refine and optimize copy with AI suggestions for readability, structure, and on-page SEO.

The toolkit supports competitor analysis by identifying top-ranking pages, content gaps, and winning strategies, and it helps forecast traffic potential for target topics. AI-driven keyword clustering and topic research features allow users to build data-backed content plans at scale. The toolkit can also audit existing content, detect underperforming pages, and recommend improvements to regain or increase visibility.