Semrush

Semrush is a comprehensive digital marketing platform that unifies SEO, content, and competitive intelligence in one workspace. It helps marketers research and prioritize keywords, audit websites for technical issues, monitor rankings across locations and devices, and analyze SERP features to guide strategy. Competitor research reveals organic, paid, and backlink tactics used by rival domains, enabling data-driven decisions and gap identification.

Content tools support topic ideation, on-page optimization, and real-time SEO scoring to improve search visibility and engagement. Integrations with Google Search Console, Google Analytics, Google Ads, and Google Business Profile centralize reporting and attribute impact across channels. AI-driven assistants surface insights, cluster keywords, and automate routine tasks to accelerate workflows.