Rudderstack

RudderStack is a customer data platform designed for teams that need reliable, real-time event data collection and routing across their analytics and marketing stack. It ingests customer events from websites, mobile apps, servers, and cloud sources, then standardizes and forwards that data to data warehouses, analytics tools, marketing automation platforms, and other downstream destinations. The platform supports event streaming, batch processing, and reverse ETL, allowing teams to both send data out and operationalize data from warehouses back into business tools.

Key capabilities include a wide range of SDKs and integrations, schema management, event transformation via code or visual workflows, and strong privacy and governance controls such as PII masking and consent management. RudderStack provides identity resolution to unify user profiles across devices and sessions, improving attribution and personalization use cases. Common applications include powering product analytics, customer journey analysis, personalized messaging, experimentation, and BI reporting with consistent, high-quality data. Engineering and data teams benefit from version-controlled configuration, observability features, error tracking, and the option to deploy in a warehouse-native or self-hosted model, ensuring scalability, security, and compliance with organizational and regulatory requirements.