Persana Ai

Persana AI is a sales intelligence and outbound personalization platform designed to help teams find, enrich, and engage their ideal customer profiles at scale. The tool aggregates and analyzes data from multiple sources to build detailed prospect profiles, including firmographic, technographic, and behavioral signals. Users can define precise ICP criteria and automatically generate targeted prospect lists that update as markets and roles change.

A core capability of Persana AI is its enrichment engine, which fills in missing contact and company details to improve data quality and deliverability. The platform then uses AI to generate highly personalized outreach, such as cold emails and messages, tailored to each prospect’s role, industry, and context. It supports multi-step outbound sequences and can integrate with existing CRMs and sales engagement tools to keep workflows consistent.