mParticle

mParticle by Rokt is a customer data platform (CDP) designed to help multi-channel consumer brands unify, manage, and activate customer data across web, mobile, and connected devices. Its primary purpose is to centralize first-party data from multiple sources, maintain high data quality, and make that data available in real time to downstream tools for analytics, personalization, and marketing automation. By providing a single, consistent view of the customer, mParticle enables teams to deliver more relevant and adaptive experiences at scale.

The platform offers robust data collection SDKs for mobile apps, web, and connected devices, along with server-side APIs and integrations for ingesting data from backend systems. It includes identity resolution to stitch together user profiles across devices and sessions, audience segmentation for building granular customer cohorts, and real-time forwarding of events and profiles to analytics, advertising, and engagement tools. mParticle also provides tools for data governance, including consent management, data quality rules, and privacy controls to help enforce regional regulations and internal policies. Its integration marketplace connects to a wide ecosystem of third-party tools, reducing engineering effort and simplifying data pipelines.