Loomly

Loomly is a social media management platform designed to help teams plan, create, publish, and analyze content across multiple channels from a single interface. It supports major social networks, including Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok, as well as Google Business Profiles and other digital touchpoints. Users can build detailed content calendars, draft posts with text, images, videos, and links, and schedule them for automatic publication. Loomly offers post optimization tips, previews for each platform, and version history to ensure content is consistent and on-brand.

Collaboration features allow marketing teams, agencies, and clients to work together through roles, approval workflows, internal comments, and activity logs. This makes it useful for organizations that require structured review and sign-off before publishing. Loomly also provides analytics and reporting, including performance metrics such as reach, engagement, and click-throughs, enabling users to evaluate results and refine their strategy. Additional capabilities include managing multiple brands or accounts, handling community interactions via comments and messages, and storing assets in a centralized content library. Overall, Loomly is suited for teams seeking a clear, process-driven environment to manage social media operations at scale while maintaining control, consistency, and visibility over all published content.