Kount

Kount is a digital trust and safety platform that uses real-time AI and machine learning to help businesses prevent fraud, reduce chargebacks, and verify customer identities. Its primary purpose is to assess risk at every stage of the digital customer journey, from account creation and login to payment and dispute management. By combining device intelligence, behavioral analytics, and global data, Kount enables organizations to make fast, accurate decisions about which interactions to trust, review, or block.

Key capabilities include advanced transaction risk scoring, automated decisioning, and customizable rules that adapt to a company’s specific risk tolerance and business model. Kount provides chargeback management tools that help identify and prevent friendly fraud, streamline representment, and reduce operational overhead. Its identity verification features leverage data signals such as device fingerprints, IP reputation, and historical behavior to distinguish legitimate customers from bad actors. The platform also supports regulatory and card network compliance, including 3D Secure and other authentication requirements, helping businesses meet evolving standards without degrading user experience.