Intuit Assist

Intuit Assist is an AI-powered financial assistant embedded across Intuit products such as QuickBooks, TurboTax, Credit Karma, and Mailchimp. It analyzes real-time financial, tax, and marketing data to provide personalized insights and step-by-step guidance for individuals and small businesses. In QuickBooks, Intuit Assist can categorize transactions, generate cash flow summaries, highlight overdue invoices, and suggest next actions to improve financial health.

In TurboTax, it helps users understand tax implications, locate relevant deductions based on their data, and navigate complex tax questions in plain language. Within Credit Karma, it can explain credit score changes, identify factors affecting credit health, and surface tailored recommendations to improve credit standing. For Mailchimp users, Intuit Assist supports campaign creation by proposing subject lines, drafting content, segmenting audiences, and summarizing performance metrics.