Intelligems

Intelligems is an experimentation and optimization platform designed for e-commerce brands that want to systematically improve profitability. It enables merchants to test and refine prices, discounts, and shipping rates directly in their storefronts, using real customer behavior to guide decisions. The primary purpose of Intelligems is to help teams move beyond guesswork and static pricing strategies toward data-driven margin optimization at scale.

The platform supports A/B and multivariate testing for product prices, discount structures, free-shipping thresholds, and shipping fees, with native integrations into major e-commerce platforms such as Shopify. Intelligems automatically segments traffic, runs controlled experiments, and measures the impact of each variant on revenue, conversion rate, average order value, and profit. It includes guardrails to prevent extreme price changes, tools for excluding specific customer groups or channels, and detailed reporting to understand performance across products, cohorts, and time periods. Users can configure rules-based or dynamic pricing strategies informed by experiment results, and roll out winning configurations with minimal developer involvement.