Iconosquare

Iconosquare is a social media management platform designed for data-driven teams and agencies that need precise analytics, efficient publishing workflows, and structured reporting. The tool connects with major social networks such as Instagram, Facebook, TikTok, LinkedIn, and X (Twitter) to centralize performance tracking and content operations in one interface. Its analytics module provides detailed metrics on reach, impressions, engagement, follower growth, content performance, and optimal posting times, along with historical data and benchmarks to evaluate strategy over time. Users can build custom dashboards, export reports in multiple formats, and schedule automated reporting for stakeholders and clients.

The publishing and scheduling features allow users to plan posts, carousels, and stories in advance, manage content calendars, and collaborate with team members through approval workflows and draft management. Iconosquare’s social listening and monitoring capabilities help track brand mentions, hashtags, and competitor performance to identify trends and opportunities. Comment and message management tools centralize community interactions, enabling faster response times and consistent customer care.