Fullpath

Fullpath is an automotive-focused customer data platform (CDP) and AI ecosystem designed to unify fragmented dealership data and orchestrate it across marketing, sales, and customer communication channels. Its primary purpose is to create a single, actionable view of each shopper and customer, so every digital touchpoint—website, CRM, advertising, and messaging—works together to drive more efficient operations and better retail outcomes. By connecting disparate systems, Fullpath helps dealerships turn raw data into coordinated, measurable workflows that support both revenue growth and customer retention.

Fullpath ingests and normalizes data from DMS, CRM, website activity, inventory feeds, and third-party sources, then uses AI to segment audiences, personalize outreach, and trigger automated campaigns. It supports omnichannel marketing execution, including email, SMS, digital ads, and on-site experiences, ensuring consistent messaging based on real-time shopper behavior and lifecycle stage. The platform provides analytics and attribution reporting so dealers can understand which campaigns and channels are driving leads, appointments, and sales, and then automatically optimize spend. AI agents and workflows assist staff by surfacing prioritized opportunities, recommending next best actions, and reducing manual follow-up tasks.