Frontify

Frontify is a centralized brand management and collaboration platform designed to help organizations create, organize, and govern all brand-related assets and guidelines in one place. It combines digital asset management (DAM), brand guidelines, and collaboration tools to ensure consistent brand experiences across teams, channels, and markets. The primary purpose of Frontify is to give marketing, design, and product teams a single source of truth for brand assets, standards, and workflows.

Key features include a robust DAM system for storing, tagging, and distributing logos, images, videos, and documents, with granular permission controls and versioning. Frontify’s brand guidelines module allows users to build interactive, always up-to-date brand manuals covering visual identity, tone of voice, and design systems, which can be easily shared via customizable brand portals. The platform also supports design system management, including pattern libraries, UI components, and code snippets, enabling alignment between designers and developers. Integrated collaboration tools—such as commenting, approvals, and task management—streamline feedback cycles and reduce inconsistencies across creative work.