Datahawk

Datahawk is an eCommerce analytics and optimization platform designed to help brands, agencies, and retailers manage and grow their marketplace performance across channels such as Amazon, Walmart, and others. Its primary purpose is to centralize marketplace, advertising, and operational data, then apply AI-driven analysis to improve revenue, profitability, and visibility. By unifying disparate data sources, Datahawk enables decision-makers to monitor performance and act on insights from a single, consistent source of truth.

The platform offers detailed product and category analytics, including sales estimates, pricing trends, Buy Box tracking, and share-of-voice metrics for search visibility. It connects to advertising data to optimize campaigns, identify wasted ad spend, and measure the incremental impact of ads on organic performance. Datahawk also provides customizable dashboards and automated reporting, allowing teams to schedule and distribute performance reports without manual data wrangling. In addition, its alerting and anomaly detection features help users quickly identify issues such as sudden ranking drops, stockouts, or margin erosion.