
Clearbit
Clearbit is a HubSpot-native data platform that uses AI to enrich customer records, score and route leads, and identify website visitors’ buying intent.
Clearbit is a B2B data and intelligence platform built to enhance go-to-market operations directly within HubSpot and other key systems. It provides AI-powered company and contact enrichment, automatically appending firmographic, technographic, and demographic data to your records so sales and marketing teams can work with accurate, complete profiles. Clearbit’s native HubSpot integration allows you to score and route leads based on real-time data points such as company size, industry, technology stack, and intent signals, helping teams prioritize high-value accounts and respond faster.
The platform offers website visitor identification, revealing which companies are visiting your site, what pages they view, and how often they return. This enables targeted outreach, personalized campaigns, and more precise retargeting. Clearbit’s intent and fit models help identify in-market accounts, refine ICP definitions, and reduce noise in lead funnels.
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