Clay

Clay is a data-powered prospecting and go-to-market platform that helps teams find, enrich, and prioritize leads at scale. It connects to hundreds of data sources and APIs, allowing users to search for companies and contacts based on firmographic, technographic, and behavioral criteria, then automatically enrich those records with up-to-date information such as roles, emails, social profiles, and company details.

The platform uses a spreadsheet-like interface where each row represents a contact or account and each column can be powered by a live data source or enrichment workflow. Users can chain multiple data providers, apply filters, and run complex logic to build highly targeted lists without manual research. Clay also supports AI-driven personalization, enabling teams to generate tailored email copy, social messages, and snippets based on prospect attributes, recent activity, or publicly available content.