Bombora

Bombora is a B2B intent data platform that helps sales, marketing, and revenue teams identify and prioritize accounts that are actively researching solutions in their category. The platform aggregates online content consumption signals from a large, privacy-compliant data cooperative, then analyzes these behaviors to determine which companies are showing increased interest in specific topics. Users can access Company Surge® intent scores that indicate the intensity of research activity at the account level, enabling more accurate account selection, lead prioritization, and timing of outreach.

Bombora integrates with major CRM, marketing automation, and advertising platforms, allowing teams to embed intent data directly into existing workflows. Marketers can use this data to build target account lists, refine audience segments, personalize messaging, and optimize digital campaigns. Sales teams can use intent insights to focus prospecting on in-market accounts, tailor conversations to active topics of interest, and coordinate with marketing on account-based strategies.