Bazaarvoice

Bazaarvoice is an enterprise-grade user-generated content (UGC) platform designed to help brands and retailers collect, manage, and distribute authentic customer feedback across digital channels. Its primary purpose is to increase shopper confidence and conversion by surfacing verified ratings, reviews, Q&A, and visual content at key decision points in the buying journey. The platform connects brands and retail partners, enabling consistent review coverage and messaging wherever products are sold online.

Core capabilities include tools to collect and moderate product reviews, star ratings, and customer questions, with workflows for compliance, authenticity checks, and fraud detection. Bazaarvoice supports visual UGC by aggregating customer photos and videos from social media and onsite submissions, then curating them for use on product detail pages, galleries, and campaigns. A major differentiator is its review syndication network, which allows brands to distribute reviews to multiple retail sites, increasing content volume and reach. Analytics and reporting features provide insights into review performance, sentiment, and impact on sales, enabling data-driven optimization of product pages and content strategy.