Badge

Badge is a platform for creating, deploying, and managing digital customer experiences through Apple Wallet and Google Wallet. It enables businesses to design and distribute secure, branded passes—such as loyalty cards, offers, event tickets, and membership credentials—directly to customers’ mobile wallets. The primary purpose of Badge is to help organizations leverage wallet-native capabilities to increase engagement, streamline access, and modernize traditional card or voucher programs.

The tool provides a visual pass builder and configuration options for dynamic content, enabling real-time updates to pass details, balances, or eligibility without reissuing passes. Badge supports automation and integration via APIs and webhooks, allowing passes to be created, updated, or revoked based on events in CRM, POS, or marketing systems. It includes tools for segmentation and personalization, such as tailoring pass content, branding, and messaging to specific customer segments. Measurement and analytics capabilities allow teams to track installs, activations, redemptions, and ongoing engagement to understand performance and optimize campaigns.