AppsFlyer

AppsFlyer is a measurement and analytics platform designed to help marketers and product teams accurately track, attribute, and optimize user acquisition and engagement across mobile apps, web, CTV, consoles, and other digital touchpoints. Its primary purpose is to unify performance data from multiple channels and devices, enabling organizations to understand which campaigns, partners, and experiences drive real business outcomes. By consolidating these insights, AppsFlyer supports data-driven decision-making and more efficient marketing spend allocation.

AppsFlyer provides robust mobile attribution, multi-touch attribution, and SKAdNetwork support, allowing teams to measure installs, in-app events, and revenue while respecting user privacy and platform policies. Its deep linking and deferred deep linking capabilities ensure users are routed to the right in-app content or app store page, improving conversion rates and user experience. The platform also offers advanced fraud protection to detect and block invalid traffic, as well as privacy-preserving data collaboration tools such as clean rooms for secure partner data sharing. AI-driven predictive analytics and incrementality measurement help teams forecast user value, test campaign impact, and optimize creative and channel mix.