Anvil

Anvil is an analytics and optimization platform that helps brands understand and improve how they appear in large language models (LLMs) such as ChatGPT. It evaluates how often and in what context your brand is mentioned, compares your visibility against competitors, and identifies gaps in how LLMs represent your products, services, and key messages. The primary purpose of Anvil is to give marketing, SEO, and brand teams clear, data-driven insight into their LLM presence and actionable steps to increase discoverability.

The platform simulates LLM user queries relevant to your category and measures how frequently your brand is recommended or referenced. It surfaces the exact prompts, responses, and scenarios where your brand appears—or is absent—so you can understand how LLMs “perceive” you. Anvil provides diagnostics on content coverage, entity recognition, and topical authority, highlighting which pages, FAQs, or knowledge assets need improvement to better train LLMs on your brand. It also tracks changes over time, so you can see the impact of content updates, PR efforts, and SEO work on your LLM visibility.