Anvil

Anvil is an analytics and optimization platform that helps growth and marketing teams improve how their brand appears in AI assistants such as ChatGPT, Gemini, Perplexity, and other LLM-powered tools. It provides visibility into what users are asking these systems and how often your brand, content, and competitors are referenced in responses. The primary goal is to turn LLMs into a measurable, optimizable channel for traffic, leads, and brand awareness.

Anvil offers granular query and topic monitoring so teams can see the exact questions users ask and whether their brand is being surfaced. Competitor benchmarking highlights how frequently rivals are mentioned and where they outperform you in AI-generated answers. Content gap analysis reveals missing topics on your site and recommends what to publish to improve LLM visibility. The platform also evaluates how LLMs interpret your site structure, metadata, and copy, providing concrete guidance for LLM ranking optimization and better alignment with AI models.